Consultancy Services
Mind Coaching
HeartMath Coaching

Master Mind Factor Coach

PGA Certified Golf Psychology Coach

Endorsement from Karl Morris, Europe's Leading Mind Coach
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GMac talking at 2012 USPGA about working with Karl Morris on his ROUTINE


As a Master Mind Factor coach, i-Edge provide a bespoke service to all clients in the delivery of performance enhancement and achievement of true potential. This is backed up by 30 years experience of business consulting and Masters level study of business psychology.

When working with clients, we use a range of tools and techniques used by sports people at the absolute pinnacle of their career to deliver enhanced performance, including Mind Factor, and research based sports psychology frameworks. Mind Factor, developed by one of the world's leading sports mind coaches, Karl Morris is the result of more than 15 years research in to sports related performance, and has been proven at the highest level of international sport. It is used by European Tour golfers, Premiership football, Rugby League and Union, cricket and many more. It is also a valuable tool for business scenarios where pressure, nerves and anxiety have a detrimental effect on performance.

Mind Factor aims to demystify Sports Psychology and provide a set of tools and techniques that are easy to integrate in to daily routines with an immediate impact. Mind Factor has consistently delivered results in a variety of sports and business scenarios.

In delivery of our service, we use a profiling system which can be used for any of our clients as an option to provide a personal assessment of mental toughness. It's like an x-ray of your mind, how it is working, how you deal with pressure and where your strengths and weaknesses are. This is then used to target key areas of mental game coaching to optimise the players potential.

The report produced by this system was developed in conjunction with the US and European PGA Tours. Curtis Strange and Colin Montgomerie were two of the participants that helped create it by taking the profile.

The report provides information on 21 competencies across four main areas related to sports performance. These four main areas are:

FOCUS -  Ability to identify and take care of critical issues, tasks and goals.

FIRE - Drive and energy for completing tasks and goals.

FAITH - Belief that the best can and will happen, combined with the ability to stay on track. 

FEAR - Sensitivity to criticism and for not measuring up to expectations.

This same system can be used in the team environment to ensure that the team composition is correct and that the management and support team is appropriate to meet the goals and objectives. Major success is being achieved with a Premiership Rugby Union squad through this system and the resulting programme of mental game coaching.

Where appropriate, we also use brainwave analysis and neuro-feedback to coach athletes and business people to perform at their best and to be able to deal with stress in a competitive environment. This technology is cutting edge and proven in the real world to show in real time when athletes are in the zone.

We also use Heartmath as a means to enhance performance. Utilising certified Sports Professional coaching to ensure the ideal balance between the brain and the heart to achieve an optimal performance state. Using biofeedback technology and software, we coach people on a 1:1 basis to take control of these states and their emotions when undertaking sporting activity, business activity and in their day to day experiences.

We help people to achieve their true potential in sports such as :

  • Golf
  • Tennis
  • Cricket
  • Rugby (both codes)
  • Athletics
  • Football
  • Squash
  • and many more

Business Performance

By coaching executives, senior managers and in-house teams, using the same framework, tools, techniques biofeedback and neurofeedback, we are able to ensure that the performance of the organisation is improved and delivers enhanced:

  • Executive decision-making
  • Mental energy and endurance
  • Mental capacity
  • Thinking
  • Team working
  • Internal and external communication

We work with our clients in the following ways:

  • 1 to 1's for individuals
  • Workshop for teams
  • Workshop for group talks at golf clubs, tennis clubs, rugby clubs etc.
  • Workshops for Boards of Directors and senior management
  • Corporate golf days
  • "Get in to Golf" days
  • True potential days
  • Group workshops for organisations
  • and more  

All ages and abilities will benefit from some form of mental game coaching.  If you want to make a difference to your performance in sports or business, please contact us to discuss your requirements.

Our clients include:

  • Elite golfers
  • Aspiring junior golfers
  • Golf teams
  • Club golfers
  • England team chess player
  • Football Academies
  • Cricket Academies
  • Sports Colleges
  • Track athletes
  • and more

We are always looking to help new clients who want to perform to their best. If you want to find out how we can help you, please get in touch using our "Contact Us" form and we will respond to your enquiry as soon as possible to discuss your requirements.

Skype offers contact with clients wherever they have internet access and a Skype account making it free.

Professional member of BASES
British Association of Sport and Exercise Sciences